![]() ![]() ![]() When motivation is high people can do hard things, but once motivation drops people will only do easy things. A person can be highly or lowly motivated. Motivation - The underlying drive that motivates someone to change behaviour(not your morning coffee). The 3 elements of Fogg’s Behaviour Model - “Motivation (M), Ability (A) and Triggers (T).” When we start with small steps, the amount of motivation we rely on is also small and the actions seems doable which in-turn makes us feel successful. It also tells us something that triggers people to change behaviours in long term basis is very simple and could be done in baby steps on a daily basis. If a sufficient degree of motivation is matched with the ability to do a particular behaviour, then only a trigger is required to bring the new behaviour to action. The most important implication of this model is it helps people identify what stops them from performing their desired behaviour. Behaviour= Motivation x Ability x Triggers - when the desired behaviour does not happen, it means one of these elements is missing. ![]()
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